Come fall in love with technology: The OPPO way – ETBrandEquity.com

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Come fall in love with technology: The OPPO way

There are few visual delights that make you fall in love as much with the protagonist as with his character. If OPPO was an actor and technology the character, then you would adulate them after watching National Geographic’s latest offering.

National Geographic India recently featured OPPO India’s Greater Noida production hub on SUPERFACTORIES. The episode which was aired on 27th February is also live streaming on OTT platform Hotstar and is an absolute visual and sensory delight for a smartphone lover!

The film takes you inside the Greater Noida factory of the company. It beautifully tracks the journey of manufacturing a smartphone, right from the scratch. From the fascinating sights of a motherboard being assembled by state-of-the-art equipment to the integration of technology that lends features like AI to your mobile photography experience, each step will enthrall and incrementally increase your interest in the process of smartphone production.

The film then gives a sneak peek into the R&D capability of the firm that has been setting the industry benchmarks for many years now. The fact that the company has earmarked another USD 7 Billion for R&D investment in India over the next 3 years is a testament to its commitment to the Indian market as well as its never-ending pursuit of excellence for customer satisfaction.

Standing at the forefront of the #MakeInIndia initiative, OPPO India makes over 50M smartphones each year. Take a p… https://t.co/7wkGWgOsOV

— OPPO India (@oppomobileindia) 1614405321000

The most fascinating aspect perhaps is the clock-like mechanism which allows the company to deliver products and sales volumes while adhering to the highest quality standards. You have to see it to believe that a system so elaborate can work with such precision. This perhaps is the reason which lets the company be consistently on the leader board of the smartphone market in India.

Come fall in love with technology: The OPPO way

But for those who believe the visual treat is limited to the technological excellence of the company, there’s more in store. The film magnificently captures the interaction between technology and humans to make this marvel possible and keep it functional. The interactions with various domain experts at OPPO establish the importance of acquiring the best industry talent as well as following best HR practices to retain them.

This synergy becomes especially significant for a fast-growing market like India where the connectivity is not only rising in terms of numbers but also qualitative engagement. Whether it is weather information for farmers, payment gateways for millennials, seamless online education experience for students or quality content curation for creators-smartphone experience has attained significant connotations for almost all audiences. The film establishes that with its future centric and solution-oriented approach, OPPO can emerge as the torchbearer of the smartphone revolution in the country and further realize its “Technology for Mankind, Kindness for the World” brand philosophy.

All in all, the documentary has elements that will engage, enthrall and excite its viewers. It does justice to the stupendous production capability that OPPO has set up to reinforce its commitment to the Indian market. If you aren’t already in love with it, this film will definitely make you fall in love with brand OPPO!

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