Grand Rapids brewery and parks group collaborate on new springtime ale – MLive.com

grand-rapids-brewery-and-parks-group-collaborate-on-new-springtime-ale-–-mlive.com

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It's Park Saison

Brewery Vivant and Friends of Grand Rapids Parks have teamed up to release a new seasonal ale celebrating the city’s parks and outdoors called "It’s Park Saison." (Photo provided by Brewery Vivant)

GRAND RAPIDS, MI -- Local beermaker Brewery Vivant and nonprofit Friends of Grand Rapids Parks have teamed up to release a new seasonal ale celebrating the city’s parks and outdoors.

“It’s Park Saison” is a new springtime ale with lemon peel and French Saison yeast now available for a limited time, officials with the brewery and the nonprofit announced this week.

Based on the success of the new brew, Brewery Vivant plans to make a donation to Friends of Grand Rapids Parks which would support park beautification, volunteer park stewards, the free Movies in the Park summer series and more.

It’s Park Saison is 5% alcohol by volume and is available on tap and in cans at Brewery Vivant, 925 Cherry St. The price is $6 for a 16 ounce can and $13 for a four-pack of them.

The beer reflects “the values of sustainability and community shared by the two organizations,” officials said.

Friends of Grand Rapids Parks asked the public to brainstorm names for the beer, which turned up several park and tree-related puns. The park name, pun and all, was chosen to “highlight the vibrancy” of the more than 76 city-owned parks.

“Parks and green spaces are for all, and we wanted the beer to reflect that. We hope the community feels a sense of connection to this project,” said Stephanie Adams, executive director of Friends of Grand Rapids Parks.

The can design features phrases of “plant trees,” “build parks” and “get outside.” Words hidden in the leaves of the can design include vibrant, peaceful, joyful, essential, magical and refreshing -- descriptions people most often share with Friends of Grand Rapids Parks when asked to describe their favorite parks.

Grand Rapids-based illustrator and designer Piper Adonya created the can design.

“Collaborating with the Brewery Vivant team and Piper on this has been a dream come true,” Adams said. “Utilizing Brewery Vivant’s platform in Beer City is a phenomenal opportunity to not only celebrate the vibrancy of our city’s amazing parks, but also of its people.”

Since Kris and Jason Spaulding opened Brewery Vivant in 2010, the pair and brewery team have supported Friends of Grand Rapids Parks, including planting dozens of trees. They’ve also participated in every Tree Beer benefit event to raise money for tree planting.

Friends of Grand Rapids Parks’ mission is to empower people to cultivate vibrant parks, green space and trees in the community.

One of the nonprofits core values is looking at every project it takes on through a lens of justice, equity, diversity and inclusion.

“This means creating pathways for all community members to explore the outdoors, planting trees in neighborhoods with the lowest canopy cover, and hosting free, family-friendly park events in every ward of the city,” officials said.

Friends of Grand Rapids Parks was founded in 2008 and holds a number of events celebrating and beautifying the city’s parks throughout the year. People wishing to volunteer with the nonprofit can find out more at: https://www.friendsofgrparks.org/events/volunteer/.

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