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Marathi films and content making becoming an epicentre of entertainment buzz was rarely the case up until now. The advent of Akshay Bardapurkar in Marathi filmmaking, production and OTT industry has put the spotlight on this highly underrated regional film industry. His passion and love for Marathi has driven him to create a supportive infrastructure for Marathi ‘films’, ‘filmmakers’, ‘artists’, ‘technical teams’, and ‘language’. Riding the new wave of change in the Marathi entertainment industry this is how Akshay Bardapurkar, CMD, Planet Marathi.
After his 2014 debut as a co-producer in Rege, Akshay discovered that Marathi artists and content is an untapped reservoir of talent. The industry lacked a mindset of limitless possibilities. Producers needed to encourage risk-taking and create films that challenged stereotypes. To compete with Hindi, English and South Indian films at the box office, Marathi films needed to bring the glamour and excitement to our films. And Akshay does exactly that! With his recent success AB Aani CD he has proved what a visionary mindset can do. With Bollywood’s legend Amitabh Bachchan debuting in Marathi films, the film was quick to grab attention. His upcoming film Goshta Eka Paithanichi and Chandramukhi too have larger-than-life visuals, captivating storylines, soul-stirring music and just the right blend of quality entertainment with social relevance.
To bring about the much-needed reform in Marathi industry it was not enough to simply create good films. There existed a huge gap between filmmakers and Marathi audience. Well-crafted films too suffered severe fate at box-office and with the pandemic situation, OTT platforms could rarely give justice to Marathi content. Superior Marathi content was getting drowned in the abundance of well marketed global content. To fill up this steep gap, Akshay Bardapurkar has upped the OTT game with the launch of an exclusively Marathi OTT platform - Planet Marathi OTT, ‘Ma Maanaacha, Ma Marathicha’. Distribution of Marathi content has now become hassle free and budget friendly for Marathi filmmakers. The experience of Marathi content has also begun to transform for Marathi audience. In years to come, this will be the epicentre of a revolution in Marathi entertainment.
Planet Marathi OTT has already curated thousands of hours of binge-worthy content that covers films, theatre, television shows, infotainment, educational content for kids, fiction, non-fiction, reality shows, and so much more! The IOS and Android versions of the app will take Marathi content to every user around the world. The first day - first show experience by ‘Planet Marathi Digital Theatre’ has made it possible for audiences to purchase their tickets online at a one-time fee. This move by Planet Marathi has brought Marathi regional cinema under the lens of global investors as an emerging prospect of investment opportunity. The Singapore-based media-focused investment entity, VISTAS MEDIA CAPITAL (VMC) invested a whopping 5 million USD in Planet Marathi. Group CEO of VMC, Abhayanand Singh sees a promise in the new platform and believes in the potential of Marathi content. VMC has previously invested in several media giant’s business companies, and films across Marathi, Tamil, Hindi, and Hollywood.
Head of Planet Marathi, Akshay Bardapurkar views this partnership as a ‘perfect start’ of a strong movement that will open up the world to the sheer magnificence of Marathi language, content and art of filmmaking. He says, “Planet Marathi’s vision to globalize Marathi cinema will be fuelled by the alliance with VMC. Together we are committed to paving the way for purposeful innovation with our solutions that eliminate the factors which are counterproductive to the growth of our industry. We aim to eliminate the barriers of language and take our work to global audiences, we offer ease of content distribution and broadcast, simplify entertainment experiences for audiences, and make consumption affordable for viewers.”
Despite the fact that the OTT market is a saturated space, Planet Marathi is the connoisseur of Marathi entertainment industry. Their crown jewel offering Planet Marathi OTT has already become a market leader with the first-mover advantage in regional entertainment space. What really gives this platform an edge is they not only bring box office to the viewer’s device, they have also eliminated the unfair competition Marathi movies face at the box office against the 100-crore club of Bollywood & Hollywood. This truly transforms the way Marathi content is distributed, broadcasted, and experienced.
Planet Marathi OTT has truly become the nexus of change due to its disruptive innovation. This platform has set an example to the numerous regional industries thriving in India to create a platform for budding filmmakers and promising content, and connects the local language with a global audience. It wouldn’t be an understatement to say Akshay Bardapurkar is redefining Indian entertainment starting with Marathi.
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